The audience picks the genre

Each film started from one question: who is watching? A citizen needs the steps. A government buyer needs proof it already runs somewhere. A power utility needs its bills, outages and complaints in one chat. A filmmaker's clients need to feel the footage. The genre followed.

Made by: Me
Made for: Pelocal, and one freelance reel
Genres: Four, one per audience

01 + 02

The pair

One chat, cut for two rooms

Goa Online is the Goa government's services portal, now also a WhatsApp assistant built at Pelocal. Citizens had to learn it; departments and other states had to buy it. Same service, same screens. Only the viewer changed.

Public service explainer

Still from the citizen cut: “Goa Online is on WhatsApp.” in large dark type on pale lavender, beside a phone showing the assistant's welcome message

Goa Online on WhatsApp, for citizens

For people in Goa · 1:00 · 16:9 · Music and interface sounds, no voice

It has to sell the service and teach it, in the same minute.

Government sales pitch

Still from the government cut: “Your citizens are on WhatsApp.” in white on a purple blueprint grid, beside the outline of a phone

Goa Online on WhatsApp, for governments

For departments and other states · 1:00 · 16:9 · Music, no voice

The same service, told to the people who would have to buy it.

Speaks to: Citizen cutSomeone who needs a certificate and has never used the assistant; Government cutA department head deciding whether their services belong in it
Opens on: Citizen cutStill queuing for…; Government cutYour citizens are on WhatsApp. Are your services?
The problem: Citizen cutPeople still queue for certificates, and nobody wants another app.; Government cutBuyers need the system and proof it is live, not another phone demo.
The decision: Citizen cutLine art for the queue, then the real chat, one step at a time.; Government cutRedraw the citizen cut as a blueprint, every department wired into one chat.
The result: Citizen cutThe film doubles as the instructions, and ends on one action: say Hi.; Government cutThe same screens now read as infrastructure, backed by the portal's own counters.
Ends on: Citizen cutSay Hi on WhatsApp; Government cutLive in Goa. Ready for your state.

The sales film

A sales meeting, cut to one minute

It opens on where the consumers already are, and closes on “Meet them there.” The full film runs 3:23; this cut keeps its order: the hook, the modules, the proof and the close.

Made for: Pelocal
Audience: Electricity distribution companies
Made by: Me
Sound: With sound

Corporate sales film

Still from the corporate film: “Your consumers are already on WhatsApp.” beside a phone lock screen stacked with notifications from a power company: a bill, an outage, a payment, a resolved complaint

Pelocal for power utilities

For electricity distribution companies · 0:58 cut of 3:23 · 16:9 · With sound

Full film (3:23)

The problem: A utility buys on proof, and a feature list is not proof.
The decision: Walk each module through a phone chat, then let a distributor already running it make the case.
The result: Proof does the selling.

The reel

Cut for a feed, for someone who cuts for a living

Richi Rich is a filmmaker and FPV pilot in Noida, and a motion designer himself, so the reel had to beat him at his own style. The footage is his.

Vertical brand reel

Heads up: fast cuts and white flash frames throughout.

Still from the reel: a performer on a dark concert stage, mic raised, under heavy white caps reading “Front of stage,” with an amber comma

Richi Rich HQ

For his brand and event clients · 0:30 · 9:16 · Silent

A reel for a filmmaker who could have cut it himself.

The problem: Strong footage, a vertical frame, no sound, and brands and event clients to win over.
The decision: Speed ramps, whip pans, and his name tracked in 3D onto his own aerial shot.
The result: It sells him in silence, using only his footage.

Made for: Richi Rich HQ, Noida
Footage: Richi's own
Made by: Me
Sound: Silent, as a feed plays it